Step 1 – Access Permission
Ensure that you have administrative access for Google AdWords as well as editing permission for Google Analytics
Step 2 – Going to Linked Accounts
Sign into your AdWords account > Click the gear button > Select Linked accounts
Step 3 – Find Google Analytics
Locate Google Analytics > Click View details
Step 4 – Locate "Novocall/Your Property" in Google Analytics
You will see a list of Google Analytics properties to which you have access to here > Click "Set up link" for the property you want to link to AdWords.
Step 5 – Import Site Metrics
A pop up like the one below will appear > Select Import Site Metrics > Click Save
Congratulations! You have now linked up your Google Adwords and Google Analytics.